The Mediterranean Sustainable Tourism Convention 2019: the MED Sustainable Tourism Community’s contribution to the inclusive growth of the Mediterranean



On the 5th - 7th June 2019, the MED Sustainable Tourism Community will gather in Barcelona to debate the tourism sector’s contribution to a more sustainable and inclusive growth in the Mediterranean region.


Panel discussions, round tables, workshops, side events and sites visits, will showcase how territorial projects of the Interreg MED Sustainable Tourism Community can help in preserving the unique landscapes and precious resources of the Mediterranean by promoting a sustainable tourism.


Over 70 speakers and 200 participants, from public and private tourism sector and relevant stakeholders, will encounter, debate and propose solutions for boosting future strategies and policies on these key issues.


(Rome, 20 May 2019) Tourism sector is amongst the highest income generators in the Mediterranean. Leisure related activities make tourism a leading economic sector in terms of gross value added and employment. However, despite its economic and social importance, tourism development is exerting undue pressures on natural and built environments. The first edition of the Mediterranean Sustainable Tourism Convention 2019 - 5th - 7th June 2019 at the Hotel Alimara, Barcelona, Spain - aims at contributing to the debate on key topics related to the promotion of sustainable tourism, as a factor for sustainable and inclusive growth in the Mediterranean region.

The Convention gathers 70 speakers and more than 200 participants from public authorities, private sectors and academic institutions and international organisations, coming from the Mediterranean region. Most notably, it will feature the intervention of representatives of local, national and international public authorities such as: the Ministries of Tourism of Croatia and Greece, Portugal Tourism Board; key regional destinations such as Toscana, Catalunya, Occitanie, Valencia, Thessaly, Lazio and Emilia Romagna; urban destinations like Barcelona, Dubrovnik, Genoa and Limassol; and also the European Commission, NECSTour - Network of European Regions for a Sustainable and Competitive Tourism and the UfM - Union for Mediterranean.

The private sector’s stances will be represented at the Convention by the World Travel and Tourism Council, the European Tourism Association and Exceltur - the Alliance for Excellence in Tourism. Of particular relevance is the participation of academic institutions like Paris 1 Panthéon-Sorbonne University, Ca’ Foscari University of Venice, Surrey University, the University of Girona, the main tourism faculties from Catalonia region and UNIMED - Mediterranean Universities Union, which associates 118 Universities from 23 countries of both shores of the Mediterranean Sea. A great contribution to the debates will be given by international organisations developing and promoting standards and certifications on sustainable tourism such as the GSTC - Global Sustainable Tourism Council and the RTI - Responsible Tourism Institute.

In an exhibition area within the Mediterranean Sustainable Tourism Convention 2019, participants will have the opportunity to discover the 18 territorial cooperation projects of the MED Sustainable Tourism Community, active in 12 countries and involving 200 organisations. Within the framework of the Interreg MED Programme, these projects have been developing solutions, designing innovative strategies and implementing pilot actions in the northern Mediterranean shore since November 2016.

Besides, some territorial projects are organising side events (discover more here) to the Mediterranean Sustainable Tourism Convention 2019 such as:

  • DestiMED project's open workshop and demonstration of the project achievements, presenting several tools implemented during the project cycle (more info here)
  • CO-EVOLVE project's dissemination event on “Promoting the co-evolution of human activities and natural systems in MED touristic coastal areas” (more info here)
  • MITOMED+ project's policy learning seminar (more info here)

Eventually, participants are invited to discover what sustainable tourism means in Barcelona and its surrounding territory by joining one of the four site visits (discover more here):

  • Gaudi’s Crypt in Colonia Güell and Llobregat Delta – Baix Llobregat
  • Penedes wine region: Wine road and Subirats Station
  • Port of Barcelona
  • Natural Park Sant Llorenç del Munt i l’Obac

The Convention is organised by the Barcelona Provincial Council and the BleuTourMed project in partnership with CETT - UB (School of Tourism, Hospitality and Gastronomy of the University of Barcelona) and the Hotel Alimara and will count on HostelTur and SmartTravelNews as media partners.

To discover more on the Mediterranean Sustainable Tourism Convention 2019:

_/ visit the dedicated website

_/ Registration is mandatory, click here

_/ Follow the #MEDTourism2019 on

Twitter @MEDCommunity3_1

Facebook @MEDSustainableTourism

LinkedIn Interreg MED Sustainable Tourism Community